SEO, techniques and transcripts
Producing great content for your site, making it accessible to the search engines and then providing some hook to it are key to Search engine optimisation (SEO). Addressing these well can improve site traffic and conversion. There are many great articles covering all aspects of SEO on the web. Here is a brief summary of these key points.
Providing great content.
If you can provide relevant and unique content, something that users want then the Search Engines want to find you. While Google is making advances in video indexing, googlebot cannot currently index all files associated with video. Google recommends including a transcript of the video in order that it can be found by the Search Engines. Adding transcripts for video, podcasts, tutorials can help to improve your content and add to the overall user experience.
Make your site crawlable.
Search Engines want to find sites with great content as their business is to serve the best possible query results to users. The Search Engines build indexes from the content of your site. It is therefore important to make sure that all of the content from your site is available to the Search Engine spiders. When performing a search, users often use 2,3 or 4 word phrases to construct the query. Matching on these multiple word phrases is often referred to as long tail matching. Transcripts from your videos will increase the overall text on your site and can improve both keyword and long tail matching.
Provide a hook
Once you have great content you need to get your site known about. Links to your site from relevant sources add great weight to the importance of your site as perceived by the search engines. The ranking of the sites that link to yours is important and the more quality links that you can get the better. There are several techniques for link building, one of these is to create a blog about the site. By creating a blog you can generate interest in your site within the online community and get people talking about it.
