Search engines are interested in finding and indexing your site if it contains unique and relevant content. By adding video or other media rich content to your website you can improve the overall end user experience. Adding a web video from one of the many video sites is a relatively straightforward process and is described in the following sections. By including the transcript in addition to the video you give the Search Engines the maximum opportunity to index the video's textual content. This can help to improve both your keyword and long tail search matching. Unless you have a dedicated hosting service with a lot of bandwidth, it is often preferable embed video content rather than host it yourself. In this way you use the bandwidth of the video provider's service rather than your own.

In this following section we show how to embed a video from YouTube's site.

First find the video that you want to share and look for the share details section under the video player. There you will see 2 options.

Option 2: Embeddable Player

Copy and paste this HTML snippet into your website to insert the video player directly into your page. This way visitors will be able to play the video without leaving your site. You may alter the size of the video (by changing the width or height). Example below:

<object height="164" width="200">

<param name="movie"

value="http://www.youtube.com/v/TTWAoHeJTPI" />

<embed src="http://www.youtube.com/v/TTWAoHeJTPI"

type="application/x-shockwave-flash" height="164"

width="200"></object>

Produces this on a web page

SEO, techniques and transcripts

Increasing the number of visitors to your site and converting visits to sales

Producing great content for your site, making it accessible to the search engines and then providing some hook to it are key to Search engine optimization (SEO). Addressing these well can improve site traffic and conversion. There are many great articles covering all aspects of SEO on the web. Here is a brief summary of these key points.

Providing great content.

If you can provide relevant and unique content, something that users want then the Search Engines want to find you. Adding video, podcasts, tutorials can help to improve your content and overall user experience.

Make your site crawlable.

Search Engines want to find sites with great content as the business of Search Engines involves serving the best possible query results to users. The Search Engines build indexes from the content of your site. It is therefore important to make sure that all of the content from your site is available to the Search Engine spiders. When performing a search, users often use 2,3 or 4 word phrases to construct the query. Matching on these multiple word phrases is often referred to as long tail matching. Transcripts from your videos will increase the overall text on your site and can improve both keyword and long tail matching.

Provide a hook

Once you have great content you need to get your site known about. Links to your site from relevant sources add great weight to the importance of your site as perceived by the search engines. The ranking of the sites that link to yours is important and the more quality links that you can get the better. There are several techniques for link building, one of these is to create a blog about the site. By creating a blog you can generate interest in your site within the online community and get people talking about it.